Superbowl Ad Block #3

Chevy Lassie Not sure if I find the ad interesting and I think it’s suppose to appeal to those who grew up with Lassie. Reaction: 2 stars of 5 Bud Light Product Placement Parody What’s not to like about a swashbuckling tale. Reaction: 3.5 stars out of 5 Live Furious Wow! They actually bought airtime…

Read More

Superbowl Ad Block #1

Bud Light Kitchen Makeover Friends enter a home whose kitchen has been made over with a bucket of Bud Light. Amazement ensues. Reaction: 1.5 of 5 stars Doritos Pug Man taunts pug with Doritos. Pug wins. Reaction: 4 of 5 stars Mercedes Audi Prison Break Audi may be the first brand that successfully engages audience…

Read More

It’s 2011, Are You Ready to Listen?

Listening is all the rage in social media and any social media consultant worth their salt will tell you that before you engage, you will need to listen, closely. No, this won’t be another post about listening tools and technologies. Instead, I’m going to explore the mind-set that companies will need to have in order…

Read More

5 Requests for Presentators & Conference Organizers

With the Fall conference season behind us, this is as good a time as any to reflect upon all that I’ve learned. For the most part this conference season has been pretty informative but there are a few things that could be fixed that would make conference season even better. Request #1: Use Facts, Figures…

Read More