Superbowl Ad Block 1

Motorola Droid Sort of uninspired. Corporado/Old Navy Very nice pay-off. But will they run it again? McDonalds Nice touch to showcase their softer side. Perhaps we’ll be encouraged to forget about the pink slime debacle. Hyundai The usual car porn shots. Uninspired. NBC Olympics Promo Meh.

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Is Your Product Viable?

If you agree that nothing is worse than building a product that no one wants to pay for, and you don’t really have a way to tell if your product concept is viable or not, this series of posts might shed a little light. Tons have been written about how to create a minimally viable…

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The Business of Business Cards

A new year brings changes and new beginnings. The checklist in starting a new business is often long and tedious. Some items are easily taken care of and others a little more difficult. Among the marketing items, the website, Linkedin company profile and even Facebook page get all the attention but little is given to…

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Startup Presentation Tips for N00bs

I am going to be a part of a panel organized by the good folks at Grant Thornton and DLA Piper this morning on how to give great investor presentations. If you’re reading this, it means that the panel session is already over. But not to worry, I’ve included my tips and links and will…

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5 Tips to Turn Marketing Agencies into Partners

Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their…

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