5 Things to Know about Your Audience for Better Message Development

You know your target industries, the ideal company size and even the titles of those within the organizations responsible for making the purchase decision for your product or service. You’ve been successful acquiring new customers but now it’s time to accelerate that process. Reaching deeper into understanding your prospect and their buyer journey by identifying…

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Immutable Truths of Good Business Communications

There are several immutable communications and negotiation rules that hold true for any type of business, industry and even country of business. These aren’t difficult to follow, nor are they difficult to understand. These truths present a framework for mutual respect and consideration. But yet, they are disregarded more often than one would expect. The…

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Recycle Hack – Plastic Milk Bottles

I was noodling around with the StoryMark app (iFusion client) and this is the first ‘life hack’ StoryMark I created. The concept is simple, take a photo or use an existing image and add your voice narration to it. I’ll be experimenting with more of these. What StoryMark would you create? Note: the app is…

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How TEDxPeachtree Speakers are Selected

Having been asked numerous times these last few months about how one puts oneself in the running for a TEDxPeachtree speaker slot, I thought I would share how we secured 2011 speaker Ekaterina Walter, global social media strategist for Intel who had been featured in Forbes.com. Ekaterina and I first met two years ago at…

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