Superbowl Pre-Kick-off Ad 2

Hyundai – Rocky Theme Nice way to articulate a brand attribute. Subtle way to remind us of the made here message. Apparently the ad was filmed at the plant and those are real employees. Bud Light Platinum Really, $3M for this? Anyone going to try Bud Light Platinum? Audi Perfect sound track. Perfect execution. Best…

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Is Your Product Viable?

If you agree that nothing is worse than building a product that no one wants to pay for, and you don’t really have a way to tell if your product concept is viable or not, this series of posts might shed a little light. Tons have been written about how to create a minimally viable…

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5 Tips to Turn Marketing Agencies into Partners

Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their…

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