Tips for an effective trade show program

Exhibiting at an industry trade show without the right tips can be costly without the desired return. It is one of the costliest budget line items in a marketing budget but if done right, a trade show marketing program can validate your company to prospects as they move through their buyers’ journey. Here are tips on getting the…

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5 Things to Know about Your Audience for Better Message Development

You know your target industries, the ideal company size and even the titles of those within the organizations responsible for making the purchase decision for your product or service. You’ve been successful acquiring new customers but now it’s time to accelerate that process. Reaching deeper into understanding your prospect and their buyer journey by identifying…

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Super Bowl Ad Block 18

SAMSUNG Was that a tablet, a phone? And the big deal is a stylus? Really? Does anyone remember the first Palm Pilot circa 2000? CADILLAC More uninspired car commercials. I challenge you to remember what this spot was about except that the model competes against the BMW 3 series.

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Super Bowl Ad Block 17

KIA Sand Man tunes, Motley Crue, babes in bikinis and a car with the profile of something $10,000 more. I say this spot works. CAREERBUILDER Monkeys are back in CareerBuilder. Good 5 years ago. Now just meh.

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