General marketing topics.
Exhibiting at an industry trade show without the right tips can be costly without the desired return. It is one of the costliest budget line items in a marketing budget but if done right, a trade show marketing program can validate your company to prospects as they move through their buyers’ journey. Here are tips on getting the…
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You know your target industries, the ideal company size and even the titles of those within the organizations responsible for making the purchase decision for your product or service. You’ve been successful acquiring new customers but now it’s time to accelerate that process. Reaching deeper into understanding your prospect and their buyer journey by identifying…
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I met a self-described “global marketer,” I’ll call him “Bob,” recently at a hackathon and our conversation turned to one of the ideas/projects that had placed in the top three spots at that hackathon. The project, we’ll call it “E,” aimed to facilitate a better experience at multi-track conferences by collecting attendee data. Basic idea:…
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SAMSUNG Was that a tablet, a phone? And the big deal is a stylus? Really? Does anyone remember the first Palm Pilot circa 2000? CADILLAC More uninspired car commercials. I challenge you to remember what this spot was about except that the model competes against the BMW 3 series.
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KIA Sand Man tunes, Motley Crue, babes in bikinis and a car with the profile of something $10,000 more. I say this spot works. CAREERBUILDER Monkeys are back in CareerBuilder. Good 5 years ago. Now just meh.
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