Tips for an effective trade show program
Exhibiting at an industry trade show without the right tips can be costly without the desired return. It is one of the costliest budget line items in a marketing budget but if done right, a trade show marketing program can validate your company to prospects as they move through their buyers’ journey. Here are tips on getting the […]
How should we go about collecting conference attendee data for better conferences?
I met a self-described “global marketer,” I’ll call him “Bob,” recently at a hackathon and our conversation turned to one of the ideas/projects that had placed in the top three spots at that hackathon. The project, we’ll call it “E,” aimed to facilitate a better experience at multi-track conferences by collecting attendee data. Basic idea: […]
Super Bowl Ad Block 18
SAMSUNG Was that a tablet, a phone? And the big deal is a stylus? Really? Does anyone remember the first Palm Pilot circa 2000? CADILLAC More uninspired car commercials. I challenge you to remember what this spot was about except that the model competes against the BMW 3 series.