Still in the throes of developing your product? Busy fulfilling promises made to beta customers? Then paying attention to the agreement sent to you by your marketing freelancer or creative agency for that new corporate website or that new logo is the last thing on your mind, right? Big mistake. Unlike outsourcing product development efforts,…
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I rarely meet a founder who relishes the now established practice of customer discovery. The process of “getting out of the building”to test the thesis behind their product can and is a long journey. Startups that do not approach it with the mindset of openness risk unnecessary challenges later. Customer Discovery The goal of…
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The perception of a gender gap in the technology industry still exists. This is despite the disruptive thinking and new technologies that have been ushered in by the current startup boom. This perception isn’t just true for startups, but also in the venture capital and private equity industries that support them. According to statistics from data research firm Preqin, an…
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Black Friday and Cyber Monday have been praised as drivers of economic growth, criticized for the crass commercialism they promote, and even given their own episode on Comedy Central’s South Park. This holiday season retailers are bracing themselves for an even bigger season. Thanksgiving and Black Friday sales alone added up to more than $14 billion…
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The proposed changes to net neutrality rules by the Federal Communications Commission is the most hotly contested rule change in the history of the agency. More than one million comments from participants on both sides have been received since May 15. The initial commenting period is now closed and the FCC is expected to hand down a final ruling by the…
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