Adding 120 new clients in one quarter is the epitome of success by any measure much less in the highly competitive marketing automation category. Congratulations to Pardot for reaching this milestone!

Pardot is currently ranked third on Top SEOs’ 2015 Top 10 Marketing Automation Software list and with this recent announcement, the company is well on its way to taking the number one spot.

Pardot provides marketing automation software on-demand to B2B companies. Its products include Prospect Insight, Pardot Mobile, LeadDeck Prospect Monitor, and VisitorID.

The company’s success in the marketplace is a testament to its focus on small- and mid-sized businesses (SMBs), and continued growth in Europe. Additionally, Pardot’s product development team has been busy. The company recently rolled out a series of product enhancements designed to increase ease of use and marketing productivity.


  • The addition of tags to organize campaign data
  • Integration with leading CRM platforms and Jigsaw
  • Improvements to reporting capabilities
  • The ability to track extension for messages sent via Gmail

Founded in 2006 by David Cummings and Adam Blitzer, the company’s product is used by 500 organizations in 20 countries.


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