Networking tips for a more productive Venture Atlanta

The annual Venture Atlanta conference brings together hundreds of investors across the country and offers rich networking opportunities for entrepreneurs and investors alike. So here are a few tips to help you make the best of the conference. Pre-Conference Prep Research presenting companies and attending VC firms ahead of time.  Entrepreneurs will need to be realistic about the number of…

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Tips for an effective trade show program

Exhibiting at an industry trade show without the right tips can be costly without the desired return. It is one of the costliest budget line items in a marketing budget but if done right, a trade show marketing program can validate your company to prospects as they move through their buyers’ journey. Here are tips on getting the…

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What is “copyright jail” and how to avoid it

Still in the throes of developing your product? Busy fulfilling promises made to beta customers? Then paying attention to the agreement sent to you by your marketing freelancer or creative agency for that new corporate website or that new logo is the last thing on your mind, right? Big mistake. Unlike outsourcing product development efforts,…

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Founders: Why core values are not a luxury

I meet, on average, 4 founders of new startups each week. Some at the concept stage, others at the prototyping stage, and still others, albeit a minority are looking for co-founders, team members, etc. Building a startup is a team sport. The single biggest mistake a founder can make is to try to go at…

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Customer Discovery Data Startups Must Collect

I rarely meet a founder who relishes the now established practice of customer discovery. The process of “getting out of the building”to test the thesis behind their product can and is a long journey. Startups that do not approach it with the mindset of openness risk unnecessary challenges later.   Customer Discovery The goal of…

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