What is “copyright jail” and how to avoid it

Still in the throes of developing your product? Busy fulfilling promises made to beta customers? Then paying attention to the agreement sent to you by your marketing freelancer or creative agency for that new corporate website or that new logo is the last thing on your mind, right? Big mistake. Unlike outsourcing product development efforts,…

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Founders: Why core values are not a luxury

I meet, on average, 4 founders of new startups each week. Some at the concept stage, others at the prototyping stage, and still others, albeit a minority are looking for co-founders, team members, etc. Building a startup is a team sport. The single biggest mistake a founder can make is to try to go at…

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Customer Discovery Data Startups Must Collect

I rarely meet a founder who relishes the now established practice of customer discovery. The process of “getting out of the building”to test the thesis behind their product can and is a long journey. Startups that do not approach it with the mindset of openness risk unnecessary challenges later.   Customer Discovery The goal of…

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5 Things to Know about Your Audience for Better Message Development

You know your target industries, the ideal company size and even the titles of those within the organizations responsible for making the purchase decision for your product or service. You’ve been successful acquiring new customers but now it’s time to accelerate that process. Reaching deeper into understanding your prospect and their buyer journey by identifying…

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